Privacy Policy

This Privacy Policy describes how BLUFURY (“Company”, “we”, “us”, or “our”) collects, uses, stores, processes, and protects your personal information when you access or use our website and services. By visiting this website, purchasing our products, or providing personal information, you agree to the terms described herein.

This policy is governed by the applicable laws of India, including the Information Technology Act, 2000 and its associated rules, and also reflects certain principles of the General Data Protection Regulation (GDPR) where applicable.

1. Company Information

Brand Name: BLUFURY
Registered Location: Rajkot, Gujarat, India
Website: https://www.blufury.com

2. Definitions

• • Personal Data: Any information that identifies or relates to an identifiable individual.
  • Processing: Any operation performed on personal data, including collection, storage, and usage.
  • Data Subject: A person whose personal data is being processed.
  • Cookies: Small data files stored on users’ devices to enhance website functionality.

3. Information We Collect

We may collect the following categories of data:

• • Personal and Contact Details
    • Full name
    • Email address
    • Phone number
    • Billing and shipping address
  • Transaction and Order Data
    • Product purchasing details
    • Payment method and transaction information
      (Note: We do not store complete financial information such as full card details.)
  • Technical and Usage Data
    • IP address
    • Device type, browser type, operating system
    • Access times, pages viewed, website navigation patterns
    • Cookies and tracking data
  • Communication Data
    • Customer service interactions
    • Feedback, reviews, and support requests

4. Legal Basis for Processing (GDPR-Aligned)

We process personal data under the following legal grounds:

• • Consent: You agree to provide information voluntarily
  • Contractual Necessity: Order fulfillment, customer support
  • Legitimate Interests: Improve services, prevent fraud, maintain security
  • Legal Obligation: Comply with applicable regulations

5. Purpose of Use

We use your data strictly for lawful business purposes including:

• • Processing and delivering orders
  • Managing payments and preventing fraud
  • Providing customer support and notifications
  • Enhancing website performance and user experience
  • Conducting analytics and internal business operations
  • Sending marketing communications, only with prior consent

6. Data Sharing and Disclosure

We do not sell or trade your personal data.

We may share data only with trusted third parties, including:

• • Payment gateway service providers
  • Courier and logistics companies
  • IT service providers and analytics partners
  • Government authorities when legally required

All third parties are required to maintain data protection and confidentiality.

7. Cookies Policy

Our website uses cookies to provide an efficient and personalized browsing experience.

Types of cookies used include:

• • Essential cookies for basic website functionality
  • Analytics cookies to improve performance
  • Preference cookies to remember your settings

You can manage or disable cookies via your browser settings.
Some website features may not function properly if cookies are disabled.

8. Cookies Banner Statement

A notification banner will appear when you first visit the website, stating:

“We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.”

Button available: OK, Got it

9. Data Protection and Security

We apply reasonable administrative, technical, and physical security measures to:

• • Prevent unauthorized access
  • Secure online transactions
  • Protect data integrity

Despite safeguards, no digital system is fully secure. Data transmission is done at the user’s own risk.

10. Data Retention

We retain personal information only for:

• • The duration necessary to fulfill purchase obligations
  • Compliance with legal and tax requirements
  • Business reporting and auditing purposes

After this period, data is securely deleted or anonymized.

11. User Rights

As a data subject, you may request:

• • Access to your stored data
  • Correction of inaccurate information
  • Restriction or objection to data processing (where applicable)
  • Data deletion within legal limitations
  • Withdrawal of consent for marketing communications

To make a request, contact us using the information provided in Section 1.

12. International Data Transfers

If data is transferred outside India for storage or processing, we ensure adequate security measures and contractual protections in compliance with applicable law.

13. Children’s Privacy

We do not knowingly collect information from individuals under 18 years of age.
If such data is identified, it will be deleted promptly.

14. Links to External Websites

Our website may include links to third-party services.
We are not responsible for the content, security, or privacy practices of external websites. Users should review their policies independently.

15. Policy Updates and Notifications

We may update this Privacy Policy periodically to reflect:

• • Legal changes
  • Business or technological developments

The revised version will be published on this page with an updated “Last Updated” date. Continued use of the website signifies acceptance of the updated policy.

16. Contact Information

For questions regarding this Privacy Policy or data rights requests, please contact:

Email: support@blufury.com

17. Acceptance of This Policy

By accessing and using our website, you acknowledge that you have read, understood, and agreed to this Privacy Policy.